Over deze podcast
Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
66 afleveringen · business
Insights, Marketing & Data: Secrets of Success from Industry Leaders
Over deze podcast
Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to futureviewpod@gmail.com
Recente afleveringen
- BILL.COM - Janani Venkataraman. When Fifty Surveys Beat Three Hundred? Synthetic data, the challenge for agencies & getting to better decisions in B2B research.9 jun · 44 min
- Sam Clough - SUPER AWESOME. Global Strategic Insight Director. Teens, Trust, And Talkability. How Young Audiences Really Engage: Fandoms, Creators, And The New Rules Of Youth Marketing.10 mrt · 39 min
- J.D Deitch (Part 2): Market Research’s Quality Crisis....and what the industry can do to solve it.12 feb · 40 min
- J.D. DEITCH (part 1) - Judging Cheese; Representing the fan base at Man Utd; The Future Of Research and Researchers....29 jan · 40 min
- NICOLE PIKE - YOU GOV, Global Head of Sport. The data behind the world of sports; the evolution of video games research; valuing the e-sports audience; using AI without smearing data provenance28 okt 2025 · 50 min
- ONE STRATEGY STUDIO - JONATHAN WILLIAMS (FOUNDER). PART 2. Why bootstrapping often beats chasing VC money. Addressing client concerns on AI; and why even with SaaS they often still want you to press 'the button' for them.9 okt 2025 · 33 min
- JONATHAN WILLIAMS - ONE STRATEGY STUDIO (Founder) Part 1. Why the future of insight isn't asking consumers more questions, it's finding better answers. Doing more with existing data; driving more value out of new research.29 sep 2025 · 33 min
- IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.18 feb 2025 · 46 min
- ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO.5 jan 2025 · 50 min
- DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next.12 dec 2024 · 48 min
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