From Migration to Marketplace: Where AWS Wants Partners to Play in APJ

<p>What does it really take to win as a partner in one of the fastest-evolving regions in the world?</p><p><br></p><p>In this episode of Investible Partnerships, I sit down with Chris Casey, now leading the AWS Partner Organization across Asia Pacific and Japan. From the rise of partner-led growth to the role of marketplace, Chris shares what’s really driving momentum for AWS partners — and where he wants partners to double down.</p><p><br></p><p>We cover:</p><ul><li>How AWS is scaling impact through regional expansion and local partnerships</li><li>What migration and modernization really mean in 2025, and how VMware dynamics are shaping urgency</li><li>Why generative AI starts with good data — and how partners can create practical value</li><li>The strategic role of startups and SMB-focused solutions in AWS’s next wave</li><li>What it looks like when channel partners are seen as growth accelerators, not just sellers</li></ul><p><br></p><p>Chris also speaks candidly about innovation at the edge, why culture matters more than strategy, and the partner behaviours that signal long-term alignment with AWS priorities.</p><p><br></p><p>If you’re trying to stay relevant, stay ahead, and stay investible in the APJ cloud partner ecosystem — this episode is essential listening.</p>