195: Stop your AI sounding generic: the second brain every social media manager needs

If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've not built a second brain.

It's the difference between AI being a slop you have to rewrite every time, and AI being a properly onboarded member of your team who barely needs tweaking.

Listen to learn

→ Why social media managers need a second brain more than anyone else on the planet

→ The boring setup step you shouldn't skip (but probably have)

→ Why using AI in your business means you should be charging more, not less

→ What goes into a second brain, and where to keep everything.