Booked Out But Still Struggling to Make Enough Money? – The Solution with Tatum Brown

Building a successful pet business takes more than passion: you need to choose the right work, charge properly and actively work to build a business that supports the life you want. In this episode, we sit down with Tatum Brown of The Social Dog Company a strategy and marketing coach that enables dog trainers to finally charge what they are worth.

Tatum shares how buying a puppy-mill dog led her to advocate for animal welfare and start her first business, and how she rebuilt after a string of personal and professional setbacks before finding her focus.

We get into undercharging, people-pleasing, pricing, and knowing when to change your offers or let go of clients. Tatum also talks about mindset, boundaries, mentors, imposter syndrome and why the reps matter, because confidence comes from doing the hard stuff.

KEY TAKEAWAYS

- Don’t Accidentally Recreate The 9-to-5: Many people start a business to escape the stress and low pay of the 9 to 5, only to end up working harder for less. Build profitable offers, systems, and boundaries so your business gives you more freedom instead of a new version of the Sunday-night dread.

- Get The Right Support: A mentor or coach will help you identify blind spots, work through resistance, and follow through on business changes. Advice from people who understand the kind of business you’re building is game-changing. 

- Leaning into Self-Sacrifice Keeps You Small: Caring about dogs and clients doesn’t mean you have to put everyone else first. Undercharging and saying yes to everything can leave you stressed and financially stretched, making it harder to care for yourself, your family, and your business.

- Target The Right Clients: As your expertise and interests grow, your ideal clients will likely change too. Clear positioning helps attract the right clients.

- Build Confidence Through Reps: Trying, learning, and adjusting helps you get better at the hard parts of business. Notice and celebrate your progress. Don’t move the goalposts so fast that you forget how far you’ve come.

BEST MOMENTS

“You have the capability to build something really freaking big for yourself, for your family, and in service of others.”

“Putting everyone else first also just creates a really s**t version of you.”