91. How to attract clients who already trust you

Who you think you're talking to when you're writing copy? That invisible person can make or break your marketing. And no, I'm not talking about an "ideal customer avatar." I'm talking about something more energetic. Listen to hear more about: The two dead giveaways that you're writing to someone who doesn't trust you (and what that costs you)Why the ideal customer avatar exercise is uselessHow to call in the right personWhat to do when nobody knows who you are yetIf writing copy feels stressf...