93. Marketing templates, formulas, and AI slop

A lot of business marketing advice promises clarity: find your niche, define your positioning, choose your content pillars, follow the strategy. But sometimes what feels like clarity is actually false resolution. Somebody gives you an answer, your anxiety drops, and you mistake that relief for knowing what’s actually right for your business. But what if the uncertainty you’re trying to get rid of is actually building discernment and coherence? Listen to hear more about: Why so much business a...