#498 Emma Storey-Gordon - Fat Loss for Women, Insulin Resistance, and Training Rep Ranges

<p>Emma Storey-Gordon is one of my favourite authorities and communicators when it comes to combining evidence-based fitness and nutrition with practical, real-world application.</p><p><br></p><p>Emma returns to share her expertise and discuss her new book, The Fat Loss Coach for Women.</p><p><br></p><p>We get into:</p><p><br></p><p>• Whether fat loss is fundamentally different for women</p><p>• Which differences are physiological and which are rooted more in psychology, lifestyle, and lived experience</p><p>• The problems with the phrase “women are not just small men” when it is used to justify unsupported fitness claims</p><p>• Why smaller body size can create very real challenges for women trying to lose fat</p><p>• Portion sizes, restaurants, and an environment designed around larger energy intakes</p><p>• Why menopause influencers often tell women they need to lift exclusively in heavy 3–5 rep ranges</p><p>• How that overlaps with hypertrophy influencers claiming everyone should live in the 4–6 rep range</p><p>• Why moderate and higher rep ranges remain incredibly useful</p><p>• How fear around “stress” in women and “fatigue” in men often reflects the same exaggerated concern about training</p><p>• Why confusing fitness messaging can lead people to do nothing at all</p><p>• The terrible calorie advice frequently given to shorter women</p><p>• What NEAT adaptation actually means during fat loss</p><p>• Why magnitude matters when discussing research findings</p><p>• What insulin resistance is</p><p>• How to coach someone with insulin resistance</p><p>• Whether insulin resistance meaningfully changes the fundamentals of fat loss</p><p>• Protein and the insulin response</p><p>• Why women do not need to avoid coffee on an empty stomach</p><p>• Why running does not inherently make women gain fat</p><p>• How doing more exercise may actually improve energy levels</p><p>• The benefits and limitations of increasing cardio and resistance-training volume</p><p>• Diminishing returns and why they do not make additional training useless</p><p>• Aging, strength, falls, and maintaining independence</p><p>• Emma’s new book, The Fat Loss Coach for Women</p><p>• Supplement scams and misleading health marketing</p><p>• And much more</p><p><br></p><p>Follow Emma on Instagram:</p><p><br></p><p>@esgfitness</p><p><br></p><p><strong>CHAPTERS</strong></p><p><br></p><p>00:49 Is Fat Loss Different for Women?</p><p>04:49 Why Fitness Myths Feel True</p><p>07:25 Smaller Bodies and B