Why Saturated Markets Are Where the Money Is

<p>Most people run from crowded markets. They see competition, assume there&#39;s no room left, and talk themselves out of the very places where the real money lives. In this episode, Igor makes the counterintuitive case that saturation is a green light, not a warning sign. He breaks down why the biggest markets — health, wealth, and relationships — never change, why demand matters far more than competition, and why the story you tell about your product ultimately matters more than the product itself. If you&#39;ve ever passed on an opportunity because &quot;everyone&#39;s already doing it,&quot; this one will change how you look at competition.</p><p></p>