The Elephant in the Room Audit

<p>Great email copy starts with one question: what is your prospect thinking about when nobody&#39;s selling them anything? In this episode, Igor shares a mental exercise for getting inside your ideal customer&#39;s head, the biggest unspoken suspicion in the online business world, and why addressing it head-on earns you more credibility than any claim ever could. Plus, how to flip the biggest flaw in your offer into a selling point.</p><p><br></p><p></p>