Taylor Lorenz on the dark money buying your social feed

In early August, OpenAI hosted dozens of lifestyle creators at an upstate New York resort for a weekend they called Summer Club. There was beekeeping. There were farm-to-table dinners. And in between, there were sessions on how to use ChatGPT. The ensuing backlash was swift, especially against the female influencers.

But the money pouring into AI marketing goes far beyond a luxury brand trip. Tech billionaires and super PACs are spending millions to quietly flood your social media feeds. Some have paid influencers for undisclosed deals pushing AI-positive and anti-China messaging. Others have gone so far as to fund radical anti-AI meme accounts that threaten their own CEOs – all to make their critics look unhinged.

Tech and culture journalist Taylor Lorenz has spent more than a decade reporting on online creators. She’s been following the dark money behind these co-ordinated campaigns to buy up digital influence and shift the public debate around AI.