Ep. 174: Can You Bottle Practical Magic? | The PM2 Collab Craze + The Creators Who Were Already Here (Special Guests : Hearth Witch Home Co. & Shabby Creek Cottage)

<p><strong>Practical Magic 2 is finally here... and apparently, so is Practical Magic EVERYTHING.</strong></p><p>Tequila. Makeup. Eyewear. Home decor. Clothing. Tea. Lip balm. Frozen yogurt. Pizza?! After nearly 30 years of fans having very little official merchandise to choose from, the arrival of PM2 has unleashed a seemingly endless stream of brand collaborations.</p><p>And after listeners, journalists, and fellow creators kept asking us the same question, we finally decided it was time to talk about it:</p><p><strong>What do The Stinas actually think of the PM2 collab craze?</strong></p><p>We&#39;re digging into the official collaborations that completely understood the assignment, the ones that surprised us, and the ones that left us wondering what exactly they have to do with Practical Magic. More importantly, we&#39;re asking a bigger question: <strong>What actually makes something </strong><em><strong>feel</strong></em><strong> like Practical Magic?</strong></p><p>Because long before Practical Magic became a marketplace, the fandom was making the magic itself.</p><p>For decades, artists, candle makers, writers, herbalists, jewelry makers, DIYers, and wonderfully witchy small businesses created the things that didn&#39;t officially exist. So while the Owens universe is having its very big, very shiny commercial moment, we&#39;re also turning the spotlight toward some of the creators who were already here.</p><p>We&#39;re joined by <strong>Kate of Hearth Witch Home Co.</strong> to explore what Practical Magic actually <em>smells</em> like, and <strong>Gina Luker of The Shabby Creek Cottage and Illumine Magazine</strong> to talk about bringing the feeling of Practical Magic into our homes, gardens, rituals, and everyday lives.</p><p>And ultimately, we&#39;re asking: if the fans helped keep Practical Magic alive long enough for this moment to happen, <strong>should more of those fans and creators have had a seat at the table when Practical Magic became big business?</strong></p><p>It&#39;s complicated. It&#39;s a little cheeky. And yes... we bought some of the merch too.</p><p>So pour yourself a Midnight Margarita and join us as we attempt to answer the question:</p><p><strong>Can you really bottle Practical Magic?</strong></p><p><br></p><p><strong>SOCIALS:</strong></p><p>⁠⁠<a href="https://linktr.ee/magnoliastreetpodcast?fbclid=PAZXh0bgNhZW0CMTEAAaZAxRF8ueC5c5lF-mEjsOR9iw4zQ4btTCF_Zp7fO9IzlCJ6JwiLeyrU15c_aem_VVSpaqw4qCTfogLE7lEehA" target="_blank" rel