Where to Spend Your 2027 Ad Budget, Explained Simply

Paid Ads Rebuild: 3 Workflows + 8 Prompts to Fix What AI Broke: https://clickhubspot.com/jgvk

Ep. 442

50% of Google searches now result in zero clicks, how does that affect your 2027 ad budget?

Kipp dives into how AI has completely disrupted the paid ads landscape, changing where you should spend your marketing dollars and what those ads actually cost. Learn more on which ad channels have become more expensive, where you can still find underpriced opportunities like YouTube Shorts, and why most 2027 marketing budgets are already broken if they don’t account for these rapid changes.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

HeyGen https://app.heygen.com/

Captions https://captions.ai/

Canva https://www.canva.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip