Marketing Against The Grain

← Marketing Against The Grain6 okt · 36 min

We Tested What AI Personal Assistants Can Actually Do

We Tested What AI Personal Assistants Can Actually Do6 okt36 min

Free guide: how to get AI to recommend your business https://clickhubspot.com/pwcl

Ep 459

Is your next website visitor an AI agent with a credit card? 

Kipp and Kieran dive into the explosive rise of personal AI agents and how they're making traditional marketing strategies obsolete. Learn more on how AI agents like Muse, Instinct, and Grokbot are changing the buying process, why marketers must adapt for a world where agents—not humans—are the main customers, and what new marketing strategies you need to stay ahead in the age of delegation.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Meta’s Muse https://ai.meta.com/muse/

Instinct https://instinct.com/

Grok Bot http://x.ai/news/introducing-grok-bot

Claude https://claude.ai/

ChatGPT https://chatgpt.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt