HubSpot Execs: What Marketing Teams Look Like in 2027

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Ep. 458

Did you know that despite all the noise about shrinking marketing teams, data shows the proportion of marketing roles hasn’t really changed?

Kipp and Kieran dive into the future of marketing teams, why the shape—not the size—of your team is what really matters, and how you can thrive in the new landscape. Learn more on why marketing roles aren’t disappearing, how AI is reshaping teams (not replacing them), and why pod models and zero-to-one marketers are key to the next wave of marketing success.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Claude https://claude.ai/

ChatGPT https://chatgpt.com/

Codex https://openai.com/codex/

Opus 5.5 https://www.anthropic.com/claude-opus-5-5

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

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