Black Friday Is Coming: Here's What to Start Planning Now

<p>In this episode, we&#39;re talking about Black Friday NOW and for good reason. The brands that win the biggest sales weekend of the year don&#39;t start planning in October; they start months in advance.</p><p>We break down exactly what ecommerce brands should be doing now to maximise revenue, reduce ad costs, and avoid the last-minute scramble. From choosing the right offer to warming up your audiences and planning your email marketing, this episode is your Black Friday planning checklist.</p><ul><li>When to launch your Black Friday campaign (and why waiting is risky)</li><li>How to choose an offer that actually converts</li><li>Whether to run a sitewide discount, tiered offer or gift with purchase</li><li>How to use your stock levels to influence your promotion</li><li>Why you should analyse your competitors before planning your sale</li><li>How to build warm audiences with organic content and paid ads</li><li>Why top-of-funnel Meta ads are critical before November</li><li>How to prepare for higher advertising costs during Black Friday</li><li>Why improving your email sender reputation now matters</li><li>How to stand out when everyone&#39;s inbox is full</li></ul><p>If you want this year&#39;s Black Friday to outperform last year&#39;s, this episode will help you build the strategy before the busiest shopping season begins.</p><p><br></p><p>Let us know what questions you have around Black Friday: https://www.instagram.com/marketingandmargaritas_/</p>