We Rank the Best Brand Mascots

Is Tony the Tiger actually a grrrreat mascot? We threw him, plus 12 of his mascot friends, into a new segment we’re calling Marketiering, to find out where some of the most recognizable and iconic mascots actually fall. From Duolingo to McDonald’s, we assess whether the famous fuzzy, creepy, and just plain WTF faces were actually good or bad for their brands. 

00:00: Intro

02:28: A brief history of mascots 

06:15: Quaker Oats 

08:05: Duolingo

10:35: State Farm

12:40: Liberty Mutual 

14:35: Aunt Jemima 

16:00: McDonald’s 

18:20: Tony the Tiger

20:25: Jack in the Box 

22:15: Ellie the Elephant