106: The Growth-Purpose Connection (& Why Mission-Driven Marketing Is Over)

<p>Corporate purpose used to mean sustainability initiatives, social causes, and showing the human side of your brand.</p><p><br></p><p>Ron Tite argues that true corporate purpose has a simpler and more direct goal: driving growth.</p><p><br></p><p>On this episode, host Jenn Mancusi sits down with Ron Tite, founder and Chief Strategy Officer of Church+State, host of the podcast The Coup, and author of Think. Do. Say. and The Purpose of Purpose, a Globe and Mail and Toronto Star bestseller.</p><p><br></p><p>Ron breaks down why the days of mission-driven marketing are over, where companies get the relationship between purpose and growth wrong, and how his Think Do Say framework, the same one behind brands like Google, Microsoft, and DoorDash, can be applied to drive real growth at the individual, team, and organizational level.</p><p><br></p><p>If you&#39;ve ever wondered whether your company&#39;s purpose is doing anything for your business, this episode gives you a new way to think about it.</p><p><br></p><p><strong>👤 Connect with us:</strong></p><ul><li><p>Ron Tite → <a href="https://www.linkedin.com/in/rontite/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/rontite/</a></p></li><li><p>Jenn →⁠ ⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://www.linkedin.com/in/jennifer-mancusi">https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p></li></ul><p><strong>🚀 Learn more about Growgetter: </strong>⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://www.growgetter.io/">https://www.growgetter.io/</a></p>