107: Hybrid Marketing 101: Why Digital Alone Isn’t Enough

<p>Most businesses run digital and physical marketing like they&#39;re two completely different jobs, different budgets, different teams, no real connection between them. </p><p><br></p><p>This week&#39;s guest calls this Random Acts of Marketing, and argues it’s costing businesses more than they realize.</p><p><br></p><p>On this episode, host Jenn Mancusi sits down with Kirby Hasseman, founder of Hasseman Marketing and author of <em>HYBRID Marketing: Stop Random Acts of Marketing and Build a Brand People Can&#39;t Ignore</em>, to talk about what happens when digital and physical work together.</p><p><br></p><p>Kirby breaks down why digital and physical marketing need each other, walks through his six-step framework for turning a stranger into a customer, and makes the case that AI actually makes showing up physically more important than ever.</p><p><br></p><p>Whether you&#39;re all-in on digital, leaning hard into physical, or doing a little of both without much connection between them, this episode gives you a framework for bringing it all together.</p><p><br></p><p><strong>👤 Connect with us:</strong></p><ul><li><p>Kirby Hasseman → <a href="https://www.linkedin.com/in/kirbyhasseman/">https://www.linkedin.com/in/kirbyhasseman/</a></p></li><li><p>Jenn →⁠ ⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://www.linkedin.com/in/jennifer-mancusi">⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p></li></ul><p><strong>🚀 Learn more about Growgetter: </strong>⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://www.growgetter.io/">⁠https://www.growgetter.io/</a></p>