The Future of Retail: Our Shoptalk 2026 Global Recap

In this special Marketing in the Madness episode, Katie Street looks back at her biggest conversations from Shoptalk Europe, Shoptalk Spring and Shoptalk Luxe.

Hear insights from retail, technology and marketing leaders at Adidas, P&G, eBay, Hilton, Google Cloud, Cotswold Outdoor Group, Chalhoub Group, Langham Hospitality Group and Commerce.

From preparing your products for AI search to building a family of AI employees, this episode explores the ideas transforming how brands reach customers and drive growth.

You’ll discover:

How Cotswold Outdoor achieved a 30% increase in ASICS’ share of revenue through retail media

Why 60% of Adidas’ revenue comes through B2B channels

How P&G is preparing its brands to be discovered through AI

Why pre-loved luxury can introduce consumers to new brands

How first-party data powers personalisation and predictive marketing

The luxury travel trends shaping 2026 and beyond

How AI agents could transform the customer journey

Topics covered: