How to stand out on LinkedIn with humour

Why does so much LinkedIn content sound like everyone swallowed the same corporate dictionary?

Recorded live at Ideas Fest, Katie Street is joined by comedian and creator Adam Faulkner to talk about using humour on LinkedIn, building a personal brand and making B2B content people actually want to read.

They take on the posts we all recognise: the “humbled and delighted” announcements, the business lessons from a week on holiday, the overnight success stories and the DMs that open with “quick question”.

Adam shares how comedy sketches about LinkedIn helped him build an audience and win work with brands. Katie and Adam also explore where funny ideas come from, why relatable content gets shared and how to show people what you do without turning every post into a sales pitch.

Chapters00:00 Why LinkedIn matters for business07:03 Why humour stands out17:03 Adam’s most successful LinkedIn content20:24 Finding your own funny angle26:24 The LinkedIn posts that make us cringe36:55 What makes a bad LinkedIn DM?43:00 Turning engagement into conversations50:25 Building a personal brand through your work

Subscribe to Marketing in the Madness for more conversations about marketing, content and the people changing how we work.

Audio version available on:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Adam Faulknerhttps://www.linkedin.com/in/adamjfaulkner/

Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/

Marketing in The Madnesshttps://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/

Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/