Why AI still needs human judgement | Richard Shotton

AI can help marketers work faster, but without human judgement, it can also get us to the wrong answer quicker.

Recorded backstage at The Leaders Lab, Katie Street speaks with behavioural science expert Richard Shotton about why understanding human behaviour matters more than ever in the age of AI.

They explore why people often judge creative work more harshly when they know AI was involved, the obvious signs that make AI-generated content feel lazy and why better AI tools can sometimes lead to worse work.

Richard also explains how marketers can use AI effectively while keeping the human experience, intuition and expertise that give the work its value.

In this conversation:

00:00 Why behavioural science still matters00:21 Using behavioural biases to improve AI01:15 Why people judge AI-made work more harshly02:24 How to communicate the value behind AI-assisted work04:38 Why good AI output starts with a good brief05:21 Can better AI lead to worse work?06:35 Will attitudes towards AI-generated content change?07:48 The key takeaway for marketers

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Audio version available on:

Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e

Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Richard Shottonhttps://www.linkedin.com/in/richard-shotton/

Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/