Marketing in the Madness

← Marketing in the Madness25 aug · 26 min

How Vestiaire Collective built a €1 billion luxury resale marketplace

How Vestiaire Collective built a €1 billion luxury resale marketplace25 aug26 min

How did Vestiaire Collective turn second-hand fashion into a €1 billion global luxury marketplace?

Live from Shoptalk Europe, Katie Street speaks with Bernard Osta, CEO of Vestiaire Collective about the rapid growth of luxury resale and why the industry is entering a new era of profitable growth.

Bernard reveals how the platform attracts buyers and sellers across 70 countries, the luxury brands holding their value and why younger consumers are changing the perception of second-hand fashion.

They also explore Vestiaire Collective’s partnerships with brands including Gucci, Chloé and Burberry, its latest collaboration with Zalando and how AI could transform search, authentication and the customer experience.

Topics covered include:

00:00 - Inside the world of luxury resale01:17 - Building a €1 billion global marketplace02:47 - Why second-hand fashion is entering a new era04:25 - How younger consumers are driving adoption05:29 - Which luxury products hold their value?07:43 - Using AI to improve product discovery08:09 - Why resale can introduce customers to luxury brands10:10 - Vestiaire Collective’s partnership with Zalando12:28 - How its luxury brand partnerships work13:26 - From investment banking to fashion CEO15:30 - The luxury brands performing best in resale18:07 - Staying focused while growing a marketplace19:46 - What resale data reveals about luxury shoppers21:06 - How AI could transform Vestiaire Collective23:24 - Why trust and authentication remain essential

Subscribe to Marketing in the Madness for more conversations with the retail leaders shaping the future of commerce, technology and customer experience.

Audio version available on:Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6eApple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:Bernard OstaLinkedIn: https://www.linkedin.com/in/bernard-osta-799ab88b/

Katie StreetLinkedIn: https://www.linkedin.com/in/katiestreet/Instagram: https://www.instagram.com/streetmate/

Marketing in the MadnessLinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/Instagram: https://www.instagram.com/marketinginthemadness/