We Compare a $100 DTC Funnel vs a $100M DTC Funnel

<p>“We weren’t doing a good job showing the value.” </p><p>Where does a new brand find trust when it can’t claim a bestseller like HexClad? </p><p>Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor &amp; fmr. CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) compare a scaled HexClad funnel with one from the weeks-old Winks. Step by step, they trace how each one builds trust across ads, landers, offers, and upsells. </p><p>Winks has a premium product, yet customers couldn’t see why it was worth the price. HexClad earns that trust before the click, with Japanese creators and a bestseller hook. The weeks-old brand has to build the same trust with a fraction of the proof. </p><p>Powered By </p><p>Motion </p><p><a href="https://9ops.co/motion-runneth"><u>https://9ops.co/motion-runneth</u></a> </p><p>Aftersell </p><p><a href="https://9ops.co/aftersell-mops"><u>https://9ops.co/aftersell-mops</u></a> </p><p>Haus </p><p><a href="https://www.haus.io/operators"><u>https://www.haus.io/operators</u></a> </p><p>NeonPixel </p><p><a href="https://9ops.co/neonpixel"><u>https://9ops.co/neonpixel</u></a> </p><p>Richpanel </p><p><a href="https://9ops.co/richpanel-mops"><u>https://9ops.co/richpanel-mops</u></a> </p><p>Proppel </p><p><a href="https://www.weareproppel.com/operators"><u>https://www.weareproppel.com/operators</u></a> </p><p>Operators Portal </p><p><a href="https://portal.9operators.com/dashboard"><u>https://portal.9operators.com/dashboard</u></a> </p><p>Operators Newsletter </p><p><a href="https://9operators.com/"><u>https://9operators.com/</u></a> </p><p><br></p><p><a href="https://x.com/M__Operators"><u>https://x.com/M__Operators</u></a> </p><p><a href="https://www.instagram.com/marketingoperators/"><u>https://www.instagram.com/marketingoperators/</u></a> </p><p><br></p>