From Light to Loyal: Cook Do’s Data-Driven Growth with Urumo Ads

<p>To address the challenge of converting occasional buyers into loyal consumers, Ajinomoto partnered with Fez to implement a data-driven marketing strategy for its Cook Do brand. </p><p>By utilizing Fez&#39;s Urumo Ads solution, the brand leveraged cross-retailer purchasing data and an innovative segment finder technology to precisely target and engage light users without inflating advertising costs. Throughout the multi-stage campaign, the companies shifted their focus toward promoting versatile recipe variations and monitored the impact using ID-POS data and purchase lift metrics. </p><p>This approach successfully increased the proportion of middle and heavy users while providing valuable insights to optimize future customer retention and branding efforts.</p>