
← MarTech Podcast ™ // Marketing + Technology = Business Growth3 sep · 4 min
The one one marketing workflow to build from scratch using AI
The one one marketing workflow to build from scratch using AI
Campaign management still relies on manual, segment-based work. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how to rebuild it with AI from scratch. He covers automating project scheduling and resource calendars, tracking completion across platforms, and moving from segment-based campaigns to true one-to-one personalization at scale.
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