124 – Free Trials Vs Paid Trials For Martial Arts: Which Works Better Between Facebook & Google?

<p>Even if you’re biased like I am between free or paid martial arts trials, this might make you reconsider where one might be more useful than the other.</p><p><strong>IN THIS EPISODE: </strong>What’s the purpose of a trial class anyways? </p><ul><li>Why what happens before the actual enquiry matters</li><li>When to use a free trial and a paid trial offer?</li><li>Intent-based vs Interruption-based marketing</li><li>What differences to consider when marketing on Facebook and Google </li><li>And more</li></ul><br /><p>*Need help growing your martial arts school? <a href="https://martialartsmedia.com/application" rel="noopener noreferrer nofollow" target="_blank"><strong>Learn More Here. </strong></a></p><p><strong>TRANSCRIPTION</strong></p><p>Hey, George Fourie here. Welcome to the Martial Arts Media™ business podcast. In this episode, I'm going to be talking about a martial arts marketing age-old dilemma: free trials versus paid trials, which one should you be using in your social media, in your Facebook ads, your Google ads, your promotions, and so forth. </p><p>So, I'm going to break it down, and the answer is actually not as straightforward as you might think, especially if you're getting good results with free trials or paid trials, and you are kind of biased towards the other. So, there's actually a place for both. So, I'm going to break down where you could potentially use the paid trial, the free trials, and a bit of the science and the logic behind why you should be using it, at which area in your marketing. </p><p>Stick around to the end, I'll share with you how to, where you can download our free resource, ‘The Ultimate Facebook™ guide for Martial Arts Schools', that will help you create your next winning ad. Alright, let's jump in. </p><p>So, before we dive into details of free versus paid trials, I think it's important to just discuss why a trial in the first place? I mean, we're not in the business of free and paid trials, right? We're in the business of signing up students; and if a student stays with us for one year to two years to three years, I mean, that's really where things are at, right? </p><p>So, why not just go for the marriage proposal straight-up, instead of the drink at the bar? Well, it's really just that, right? We kind of need to start with the drink at the bar. So, what is the drink at the bar? Well, we can use a different analogy for that. But you get what I'm saying, right? So, free trial, paid trial, which is going to wor