130 – How To Attract More Adult Martial Arts Students

<p>If you’re struggling to attract adult martial arts students through your paid ad campaigns, try this instead.</p><p><strong>IN THIS EPISODE:</strong></p><ul><li>Do this before running adult martial arts ad campaigns</li><li>How to cross-promote martial arts to adults</li><li>Upsell to students without sleaziness </li><li>The perfect time to cross-promote to adults </li><li>Do this if your adult ad campaigns aren't working</li><li>9 Conversation starters that lead to more martial arts students</li><li>And more</li></ul><br /><p>*Need help growing your martial arts school? <a href="https://martialartsmedia.com/application" rel="noopener noreferrer nofollow" target="_blank"><strong>Learn More Here. </strong></a></p><p><strong>TRANSCRIPTION</strong></p><p>Hey, it's George Fourie. Welcome to the Martial Arts Media™ Business Podcast. In today's episode, we're going to be talking about how to attract more adult students. How to get more adult students on the mats, and what to do if your adult ad campaigns aren't working. </p><p>This is a conversation and question that comes up often, and we are going to dive into the details, and I'm going to give you a simple, simple solution on how to do this. You're probably going to kick yourself when you hear it, but it's that simple. But in order to execute the simple strategy, we're going to have to take a bit of a broader approach and give some context about how the whole strategy works and fits together. </p><p>Make sure you hang around to the end, and I'll share with you a really cool PDF resource with nine different conversation starter strategies that can elevate this process and get you much better results. All right, let's jump in.</p><p>Not sure what this is like for you, but most successful owners that we work with, and the school owners that have got a fair amount of solid student base, don't really struggle to attract the kids. It's more a question of how do we get more adults training and how do we get more adults on the mat? Now, there is the rare case that this is in reverse. Right? Depending on what type of club you run and what type of style you have, what type of style you teach, maybe your focus is 100% adults and not so much kids. There's obviously the rare occasion. </p><p>But generally speaking, this is the case. What do you do if you want to attract new adult students? We talk about this in our <a href="https://martialartsmedia.com/scale" rel="noopener noreferrer nofollow" target="_blank"><strong>P