Kickstarter Pre-Launch Strategy: How Tortuga Hit $315K on Day One

Launch your product in the next 90 days 🚀 Start here: https://tinyurl.com/launchboom-moc-ep73

— Episode 73: Masters of Crowdfunding —

In this episode, Mark sits down with Fred Perrotta, co-founder of Tortuga, the travel backpack brand, to break down the Kickstarter pre-launch strategy behind the Tortuga Superlite's $315K first day. The Superlite is a 2.2 lb carry-on backpack and Tortuga's first Kickstarter after 16 years in business. It raised $451,494. Fred shares why the brand waited so long, how they used LaunchBoom's $1 VIP playbook and ran ads for a couple of months before launch, why they saved their own customer list for later, why they sold one big idea (light, but still strong) instead of a long feature list, and the turntable video, made from product photos they already had, that became their number one ad.

Links:

Work with us: https://tinyurl.com/launchboom-moc-ep73

Tortuga: https://www.tortugabackpacks.com/

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@LaunchBoom_Games

What we cover:

00:00 Introduction