Is Social Media Becoming Social Again? |E43

Social media was originally supposed to connect people. Then came feeds, algorithms, creators, advertising, endless scrolling and platforms designed to keep us consuming. Could the next era of social media move back toward where it started? In this episode of Media Monitor, Kelly Sweeney and Sean Wright step away from the usual spend and pricing reports to examine the changing state of social media—and what today's emerging trends might tell us about where it goes next. The stakes for adverti...