Why Canada’s Ad Market Is Outpacing Global Growth|E33

Canada’s advertising market is outperforming the global average. In this episode of Media Monitor, Kelly Sweeney and Sean Wright dig into Guideline’s first-half data for Canada and explain why ad spend grew 9% year over year, compared with roughly 6% globally. Part of the story is a rebound from a weaker period. Sean notes that tariffs and pressure on the automotive sector weighed heavily on Canada’s economy and advertising market the year before. That creates an easier comparison, but the cu...