487 - My Proven Strategies for Consistent Audience Growth

If your membership signups have slowed down, your first instinct is probably to look at your sales page, your emails, or your pricing.

Nine times out of ten, that's not where the problem actually lies.

In this episode, I break down why stalled signups are almost always an audience growth problem in disguise, and I share seven proven strategies for keeping new people flowing into your world even after your membership is up and running.

In this episode:Why stalled membership sales are almost always an audience growth problem, not a sales problemThe three core levers for growing your audience, and why they work best combinedHow to build a brand and content strategy that reaches people at every stage of the buyer journey, not just oneHow to repurpose your content so more of your audience actually sees itA repeatable framework for landing guest spots, collaborations, and other borrowed-audience opportunities

Want the CLEAR framework as a ready-to-use template? Grab the free Collaboration Outreach Swipes, which includes the fill-in-the-blank pitch email, a leverage currency worksheet, and a pre-outreach checklist.

And if you want a wider view of where the gaps in your membership business actually are, our free Membership Healthcheck is built for exactly that.

Key Quotes & Takeaways:"It is almost always the audience growth that is the main culprit."

"Your brand is what people say about you when you're not in the room."

"Paid ads should amplify and accelerate what's already working organically. It's not a fix for a broken system."

"Go in there and be a valuable member. Share useful tips, generously answer questions, contribute to discussions."

You might also find useful:The 3 Pillars of Exponential Membership GrowthGrowing Your Membership with Joint Venture PromotionsUnderstanding the Customer Journey with Kenda Macdonald4 Tactics for Accelerating the Growth of Your Membership Audience

Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast.