Network Secrets: How Top-Ranked Shows Get Monetized at Scale with Clio de la Llave and Nadine Robinson | Ep 105

Most podcasters don't really know what a network does for them, or what they're signing away when they join one. Clio and Nadine are pulling back the curtain.

Clio de la Llave and Nadine Robinson are the co-founders of Podcast Nation, a full-service podcast network home to top-ranking shows across lifestyle, wellness, business, and culture. They also run Boug Media, a talent agency Clio founded in 2009. With backgrounds in influencer marketing, brand building, and digital storytelling, they've built a reputation for treating creators as partners, not just inventory.

They share/break down:

◼️ What a full-service podcast network actually provides, from branding and production to guest booking, editing, and ad sales

◼️ How Podcast Nation selects which shows to bring onto the network (and the download threshold they look for)

◼️ Why they focus almost exclusively on millennial female audiences, and how that makes monetization faster

◼️ The monetization strategies that go beyond host-read ads: product placement, events, social media packages, and 360 campaigns

◼️ What podcasters should look for, and watch out for, in a network contract before they sign

◼️ How to start positioning yourself for sponsorships now, even if you're not network-ready yet

Follow Clio & Nadine:

◼️ Podcast Nation Instagram: https://www.instagram.com/podcast.nation

◼️ Boug Media / Officially Influenced Podcast: https://www.instagram.com/officiallyinfluenced