Unconventional Podcast Marketing with Lisa Smith (Replay)

This podcast host turned a stack of QR-code postcards into new patients walking through her door. Functional medicine dietitian Lisa Smith reveals the low-tech marketing tactic behind her podcast Pretty Well's growth, plus what it actually takes to launch, promote, and sustain a health and wellness show!

Lisa Smith is a functional medicine healthcare practitioner, dietitian, and gut health coach with master's degrees in nutrition and human biology. She runs hosts Pretty Well, a podcast helping listeners achieve holistic health, digestive wellness, and happy hormones.

She shares:

◼️ Why she studied a successful podcaster's intro structure and jingle length before recording a single episode

◼️ How banking 15 episodes in the first 3 weeks made her launch day run smoothly

◼️ The QR-code postcard tactic (her son's idea!) that's brought new patients into her practice from towns away

◼️ What she looks for when reviewing guest pitches for Pretty Well

◼️ Why anchoring to your "why" is what gets you through the podcasting rollercoaster

◼️ How her podcast now does the pre-education work she used to repeat in every consultation

Follow Lisa Smith:

◼️ https://www.instagram.com/prettywell_podcast/

◼️https://podcasts.apple.com/us/podcast/pretty-well-anti-aging-beauty-balanced-hormones-inflammation/id1633253409