The Sports Tourism Gold Rush

Youth sports looks wholesome from the bleachers, but follow the minivans and you’ll find a serious economic engine. We sit down with O’Fallon Economic Development Director Patrick McKeehan, along with our own Dan Fox and reporter Elizabeth Carreno, to unpack the race to attract youth sports dollars across the St. Louis region. Chesterfield’s surge and O’Fallon’s investments show how sports tourism has shifted from a local amenity to a strategy that can reshape entire corridors. We get specif...