#108 - The Memorabilia Economy: Why Some Can’t Stop Dreaming of the 90s

Send us Fan Mail Nostalgia isn’t just a feeling—it’s also a powerful selling tool. Right as China's GDP growth slows and the future feels uncertain, consumers are increasingly drawn to products and stories that evoke the past. Whether it’s retro snacks or hit TV shows reviving bygone eras, some are tapping into a deep emotional connection. Featuring - Chu Dandan: TWOC - former editor-in-chief - Yaling Jiang: Consultant - Haoyue : Film Producer To go further - Middle Earth episode #54 What is ...