E230. Are Sleep Coaches Safe? A Midwife and Nurse Explain

Are Sleep Coaches Safe? A Midwife and Nurse Explain

The baby sleep industry is under scrutiny and if you've seen the recent headlines, you probably have questions.

In this episode, I'm joined by Gem, a paediatric nurse and sleep expert from Calm and Bright Sleep Support, to have the honest conversation most people in this space are avoiding.

We're not here to debate sleep training. We're here to talk about something more important: safety, regulation, and what it actually means to get qualified, evidence-based support for your baby's sleep.

Because the truth is this industry is unregulated. Anyone can call themselves a sleep coach. And when parents are exhausted, desperate, and vulnerable, that matters.

In this episode we cover:

Why the lack of regulation in the baby sleep industry is a real problem and what the consequences look like

The red flags to watch for when choosing a sleep support professional

Why baby sleep is never one-size-fits-all and why any advice that ignores your baby's individual needs should be questioned

What good, genuinely evidence-based support looks like in practice

How to trust your instincts when the noise online is overwhelming

If you've been feeling confused, unsure who to trust, or shaken by recent news in the sleep space, this episode will cut through it.