Creating Humane Workspaces with Sarah Santacroce

Are you exhausted from trying to fit yourself into someone else's business blueprint? Do you feel like you're constantly chasing goals that leave you depleted rather than fulfilled?

In this deeply resonant conversation, I sit down with my longtime friend Sarah Santacroce—a conscious business coach, author, and self-described "hippie turned conscious business coach" who lives in Switzerland and has made it her life's work to revolutionize how we approach marketing, selling, and business ownership.

Sarah is the founder of Humane Marketing and author of three transformative books: "Marketing Like We're Human," "Selling Like We're Human," and her newest release, "Business Like We're Human." This latest book shifts the focus from making business humane for our clients to making it humane for ourselves as business owners.

WHAT WE EXPLORE IN THIS CONVERSATION:

• The lonely journey of being an early voice questioning traditional business models

• Why "sophisticated manipulation" became normalized in online business—even among communities claiming to be heart-centered

• The courage required to step away from established blueprints and create your own path

• How growing up with permission to question assumptions shapes entrepreneurial choices

• The deep conditioning around productivity and "not enough-ness" that drives burnout

• Why neurodivergent entrepreneurs particularly struggle with traditional business funnels and launches

• The concept of "degrowth" and what it means to intentionally scale back

• How to release ancestral baggage around work and productivity