Missions to Movements

← Missions to Movements16 sep · 29 min

Meet Monthlies Winner: How AART Turned Monthly Donors Into Organizers (Not Just Givers)

Meet Monthlies Winner: How AART Turned Monthly Donors Into Organizers (Not Just Givers)16 sep29 min

If you've ever wondered whether a membership model could work for grassroots organizing and not just traditional fundraising, today's guest is going to show you exactly how. The African American Roundtable (AART) won this year’s Monthlies award for Strongest Sense of Community, and Executive Director Markasa Tucker-Harris is joining me to share how AART created a five-tier membership structure, inviting donors to “be the work.” That shift has influenced EVERYTHING, from fundraising and staffi...