How Hela Nutrition Created a Leading Functional Wellness Company

Amy and Regan built Hela Nutrition from the ground up — developing a clean, plant-based protein powder and collagen products that actually taste good and deliver results. In this episode, they share how they formulated their products with gut health in mind, navigated retail expansion, and built a brand rooted in trust and transparency.

Whether you're an aspiring entrepreneur, a health-conscious mom, or just tired of supplements that taste like chalk, this conversation is packed with practical insight and inspiration.

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TIMESTAMPS

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00:00 — Introduction and background

02:03 — Inspiration behind Hela Nutrition

05:19 — Formulation and ingredients

08:17 — Customer feedback and usage

11:22 — Collagen benefits and retail presence

14:22 — The importance of pure ingredients

15:29 — Expanding into the US market