Podcast Housekeeping: How to Build a Better Podcast Outro

It’s easy to treat your podcast outro like the least important part of the episode. You record something once, tack it onto the end, and assume hardly anyone is listening by then anyway. The problem is that the people who are still listening are often the people most ready to take a next step with you. Your outro is where you help them make that move. That means looking at more than the prerecorded “thanks for listening” piece. You also need to look at the call to action you’re making in the ...