
← Music Business Insider Podcast29 sep · 33 min
The Truth About Sync Licensing in India Why Bollywood Isn't the Only Path With Anurag Rao From Chain Reactor
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The Truth About Sync Licensing in India: Why Bollywood Isn't the Only Path
The Untold Truth About Sync Licensing and Brand Partnerships in India's Music Industry with Anurag Rao
India's music business is exploding! Dive in as Anurag Rao—MTV India veteran, former manager of Bollywood superstars, and founder of Chain Reactor Music & Media—pulls back the curtain on sync licensing, brand deals, and the complex world of music and advertising in India. Discover how Bollywood's dominance shapes the sync space, the unique challenges facing independent artists, and the massive cultural shifts driving the future of India's sonic branding. If you're an artist, music executive, or global industry professional, this episode is the essential road map to thriving in one of the world's most dynamic music markets. 🌏🎶 #SyncLicensing #MusicBusiness #MusicIndustry #Bollywood #India
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