How AI Is Changing the Creator Workflow | Descript CEO Laura Burkhauser #690

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In New Media Show #690, Host Rob Greenlee, Podcast Hall of Famer and Founder of TrustFactorLab.com, joins Laura Burkhauser, CEO of Descript (https://www.descript.com), to explore how AI is changing the way creators edit, produce, and share their work.

As AI takes on more production tasks, what becomes more valuable about the human creator? Laura and I discuss creative direction, storytelling, authenticity, audience trust, and the role of tools such as Descript’s Underlord. The conversation also looks beyond editing to the business of creating media and the pressure to show up across more platforms.

From Editing to Creative Direction

We start with a question many creators are facing: is editing becoming more like directing?

Laura distinguishes between people whose craft is editing and people whose craft is the story they want to tell. Both can benefit from AI, but they may want very different levels of control.