Why Values Matter More Than Growth - Paul Whitnell

Originally aired: April 2025

Episode Number: 232

Strong relationships, shared values, and a willingness to evolve can create opportunities that go far beyond business.

In this episode highlight of North Star Conversations with Will Polston, President and Founder of BITA Paul Whitnell shares the evolution of BITA, the relationships that helped shape its growth, and the importance of creating a culture built around integrity, trust, and shared values. Discover how BITA has expanded internationally, why controlling growth is essential for long-term sustainability, and how building the right network can create opportunities for people to learn, connect, and support one another.

Listen to the full episode here:

https://kite.link/paulwhitnell