Why Science Needs Better Communication

Science shapes our everyday lives, but understanding it often feels out of reach. In this episode, science communicator Jessica Burgess joins the NIU STEAM Podcast to explore why effective STEM communication matters and how complex topics can be made accessible to everyone.

Drawing from her experiences as a marine biologist, zookeeper, educator, museum professional, and outreach leader at Argonne National Laboratory, Jessica discusses the challenges scientists face when communicating with public audiences. The conversation examines the impact of jargon, the importance of storytelling, and why enthusiasm and audience-centered communication are key to sparking curiosity.

This episode also explores science literacy, misinformation, emerging technologies like quantum computing and AI, and the growing need for STEM communication that helps people connect new ideas to what they already know. Jessica shares how her work through STEM Translation Company is helping researchers, educators, and organizations bridge the gap between expertise and understanding.

Whether you're a STEM professional, educator, student, or simply curious about science, this episode offers valuable insights into making science more engaging, approachable, and meaningful for all