Why brands should lead with public relations

Send us Fan Mail In this solocast, On Top of PR host Jason Mudd explains why brands should earn attention before they buy it and how generative AI makes leading with PR more important for marketing leaders. Tune in to learn more! Five things you’ll learn from this episode: 1. Why the order of PR and advertising matters when you launch something new 2. How Starbucks, Tesla, and Pepperidge Farm earned attention before they bought it 3. Why launching advertising first can spend your news value...