Don't Pay for Podcast Downloads You Can't Explain

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Podcast promotion can promise big numbers, but bigger downloads don't necessarily mean a bigger audience. In this episode, I look at some of the warning signs that your podcast promotion may be generating questionable traffic, why download-to-listener ratios matter, and how inflated numbers can hurt your chances of working with sponsors.

The goal isn't the biggest number you can report. It's building an audience you know is real, and being confident that your analytics reflect it.

Products I Use for One Minute Podcast TipsNote: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

My equipment:

RODE NT1-A large diaphragm condenser micRodecaster Pro II audio production studioSony MDR-7506 Studio Monitor HeadphonesElgato Wave Mic Arm Low Profile

Recommended resources:

Captivate.fm podcast hosting, distribution, analytics, and monetizationBoomcaster remote recording and live streamingHindenburg Pro recording and editingAuphonic AI assistant for audio post productionBeehiiv email marketing

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