#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers

<p>Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta.</p><p><br /></p><p>a TL;DR </p><ul><li><p><strong>Introduction &amp; Role in Web3</strong> – Overview of Holonym and Silk, and what makes them different from other wallets.</p></li><li><p><strong>Proof of Personhood</strong> – What it is, why it matters, and how it’s being marketed to users.</p></li><li><p><strong>Marketing Strategy</strong> – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and education.</p></li><li><p><strong>User Growth &amp; Community</strong> – How Silk reached 150K users</p></li><li><p><strong>Future Outlook</strong> – Lessons learned from marketing privacy/security products, upcoming plans for Silk V2</p></li></ul><p>* and more. </p><p><br /></p><p>Get in touch:</p><p><br /></p><p>Human tech - <a href="https://t.co/Mg2nbJL6qY" target="_blank" rel="ugc noopener noreferrer">linktr.ee/human.tech</a></p><p>Yan - <a href="https://www.linkedin.com/in/yan-ketelers/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/yan-ketelers/</a></p><p><br /></p><p>Follow us:</p><p><br /></p><p>Twitter ⁠⁠⁠⁠⁠<a href="https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠" target="_blank" rel="ugc noopener noreferrer">⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠⁠</a></p><p>LinkedIn -⁠⁠⁠ <a href="⁠⁠https://www.linkedin.com/company/ooo-podcast⁠" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠</a>⁠⁠⁠⁠</p><p>Farcaster - <a href="⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠</a></p><p>Alexandra -<a href=" ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠" target="_blank" rel="ugc noopener noreferrer">⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠</a></p><p>Alex LinkedIn - ⁠⁠⁠⁠⁠<a href="https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠" target="_blank" rel="ugc noopener noreferrer">⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠</a></p>