#66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni

<p>Join the OOO Community - https://guild.xyz/ooo-community</p><p><br /></p><p>Hello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform. </p><p><br /></p><p>Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations. </p><p>Before founding Addressable Tomer was the VP of product at Salt, and prior to that he led product and operation groups at the Israeli prime minister office, where his team was awarded the distinguished Israeli Defense Prize. </p><p><br /></p><p>a TL;DR </p><p><br /></p><p>* AI usage in growth marketing with specific use cases</p><p>*  Limitations of current web2 attribution solutions, and Web3 solutions improves them</p><p>* Web2 to Web3 transition for businesses </p><p>* What should Web2 marketers know when transitioning to Web3</p><p>* Emerging trends in Web3 Marketing</p><p>* and more. </p><p><br /></p><p>Get in touch:</p><p>Tomer Sharoni - <a href="https://x.com/TomerSharoni" target="_blank" rel="ugc noopener noreferrer">https://x.com/TomerSharoni</a></p><p>Addressable - <a href="https://www.addressable.io/" target="_blank" rel="ugc noopener noreferrer">https://www.addressable.io/</a></p><p><br /></p><p>Follow us:</p><p><br /></p><p>Twitter ⁠⁠⁠⁠⁠<a href="https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠" rel="ugc noopener noreferrer" target="_blank">⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠</a></p><p>LinkedIn -⁠⁠⁠ <a href="⁠⁠https://www.linkedin.com/company/ooo-podcast⁠" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠</a>⁠⁠⁠⁠</p><p>Farcaster - <a href="⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠</a></p><p>Alexandra -<a href=" ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠" rel="ugc noopener noreferrer" target="_blank">⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠</a></p><p>Alex LinkedIn - ⁠⁠⁠⁠⁠<a href="https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠" rel="ugc noopener noreferrer" target="_blank">⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠</a></p><p><br /></p><p>Timestamps:</p><p>Chapters</p><p><br /></p><p>00:00 Intro</p><p>08:05 The Birth of Addressable and Market Research</p><p>16:09 Web3 Marketing Challenges and Opportunities</p><p>24:08 AI Integration in Growth Marketing</p><p>29:47 Understanding Customer Insights in Crypto</p><p>32:34 Measuring Success in Web3 and Web2</p><p>34:04 User Experience: The Key Barrier to Adoption</p><p>38:57 The UX Challenge: Comparing Web2 and Web3</p><p>44:07 Marketing in Web3: Bridging the Knowledge Gap</p><p>52:12 Emerging Trends in Web3: RWA and AI Agents</p><p>57:25 The Future of Addressable: Data-Driven Marketing Solutions</p>