#65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając

<p>Join the OOO Community - https://guild.xyz/ooo-community</p><p><br /></p><p>Hello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw. </p><p><br /></p><p>Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast. </p><p><br /></p><p>Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space.</p><p><br /></p><p>a TL;DR </p><p><br /></p><p>* Why and how to organise an ETH Event</p><p>* What kind of marketing works to promote it</p><p>* How do you tailor experiences for the participants</p><p>* Successful PR tactics to attract participants and sponsors</p><p><br /></p><p>* and more. </p><p><br /></p><p>Get in touch:</p><p>Daria - <a href="https://x.com/DariaStrategy" target="_blank" rel="ugc noopener noreferrer">https://x.com/DariaStrategy</a> or <a href="https://dariastrategy.com" target="_blank" rel="ugc noopener noreferrer">https://dariastrategy.com</a></p><p>Monika -<a href="https://x.com/monikabzajac" target="_blank" rel="ugc noopener noreferrer"> https://x.com/monikabzajac</a></p><p>ETHWarsaw <a href="https://www.ethwarsaw.dev/" target="_blank" rel="ugc noopener noreferrer">https://www.ethwarsaw.dev/</a> or <a href=" https://x.com/ETHWarsaw" target="_blank" rel="ugc noopener noreferrer">https://x.com/ETHWarsaw</a></p><p><br /></p><p>Follow us:</p><p><br /></p><p>Twitter ⁠⁠⁠⁠⁠<a href="https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠" target="_blank" rel="ugc noopener noreferrer">https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠</a></p><p>LinkedIn -⁠⁠⁠ <a href="⁠⁠https://www.linkedin.com/company/ooo-podcast⁠" target="_blank" rel="ugc noopener noreferrer">⁠⁠https://www.linkedin.com/company/ooo-podcast⁠</a>⁠⁠⁠⁠</p><p>Farcaster - <a href="⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠" target="_blank" rel="ugc noopener noreferrer">⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠</a></p><p>Alexandra -<a href=" ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠" target="_blank" rel="ugc noopener noreferrer"> ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠</a></p><p>Alex LinkedIn - ⁠⁠⁠⁠⁠<a href="https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠</a></p><p><br /></p><p>Timestamps:</p><p>00:00 Intros</p><p>03:12 Event Organization Insights</p><p>05:58 Marketing Strategies for Ethereum Events</p><p>09:07 Overcoming PR Challenges in Eastern Europe</p><p>11:46 Community Dynamics in Warsaw</p><p>14:54 Engaging Non-Technical Audiences</p><p>18:13 Structuring Speaker Tracks for Value</p><p>21:05 Effective Communication Channels</p><p>35:19 Engaging Content Strategies</p><p>37:32 Best Practices for Event Engagement</p><p>42:23 The Role of Hackathons in Development</p><p>48:01 Encouraging Gender Diversity</p><p>57:00 Lessons Learned from Organizing Events</p><p>01:01:09 Educational Resources in Web3</p>