Episode 324: Ali Durrant

<p>Today&#39;s guest is an Estate &amp; Letting Agency Sales Conversion Coach, helping agents turn leads into clients, backed by almost 20 years of front-line and leadership experience.</p><p>He is also a funnel &amp; conversion expert, speaker &amp; trainer.</p><p>He started in estate agency in 2007, just before the housing market crash, which meant he learned how to hustle, spot opportunities, and make deals happen in the toughest possible conditions.</p><p>At 21, he co-founded his first agency in Bedfordshire and, from a standing start, grew it into a Top 3 market share branch in just 12 months. At 24, he acquired a struggling agency in a neighbouring town, implemented his systems, and turned it profitable within months.</p><p>After 8 years of running multi-branch sales operations, he moved to the Midlands to join Concentric Sales &amp; Lettings, where he shifted his focus to lettings and became an ARLA Propertymark-qualified member.</p><p>Today, alongside his role as Director at Concentric, he coaches agents across the UK with Agent Rainmaker and Agency Titans.</p><p>In this episode we discuss having the right foundations, time blocking, discipline and focus, learning from a crisis, trust and communication, data, acquisitions, market positioning, funnels, nurture systems, content, delegation, leadership, AI and so much more.</p><p>As you can tell, we packed a lot into this fantastic conversation and it is definitely not one you want to miss! </p>